“Walking through a museum or an art gallery will teach us more than just art history or the work of contemporary artists. Let's think of artists as different brand personalities and their art as the image of their brand personality.”– Janaina B.
Janaina Baxevani is a multidisciplinary, communication designer with an eye for innovation and aesthetic perfection. She holds an FdA in Fine Arts at the Central Saint Martins, a BA(Hons) in Fashion Promotion: Public Relations at the London College of Fashion, an MA in Graphic Branding at the University of the Arts London and an MPhil in Communication Design at the University of Westminster. She worked the gamut clients (Christie’s, Sotheby’s, Vogue, Harper’s Bazaar to name a few) and although her skill set is vast, her greatest expertise revolves in the worlds of art and exhibition design. Janaina designs for purpose and her design work attempts to tell stories and create meaningful experiences. She significantly contributed to Halcyon Gallery with her mesmerising designs, producing identities for exhibitions, client fine art volumes and promoting contemporary artists such as Andy Warhol, Dale Chihuly, Lorenzo Quinn and Bob Dylan. Alongside her professional work, she also works on her research project at the Royal College of Art, where she investigates the ‘Storytelling of The Old Masters in the 21st century’ and explores means of how to communicate the historical significance through the sense of smell and aesthetic design practice. With her research, Janaina aims to propose the potential of communication design practice as a contribution towards history of art education and curatorial exhibition experience.